Family Office Exchange Flash Pages

// December 18th, 2008 // Portfolio, interface design, web design

Using Adobe Flash, I worked with the sales and marketing teams to create pages to draw in new membership of Family Offices, Multi-Family Offices, Wealth Owners and Wealth Advisors. This has led to increased sales and public interest. I also updated the private welcome pages for members, often updating them daily with newsfeeds, event changes/additions and presentation materials from current and past events.

In 2006, I redesigned the website, working with the existing print design. I design sites that need to convey a lot of information in minimal real estate. I am aware of the different levels of user experience, while still trying to reach the younger wealth owners, our future members. A large segment of Family Office Exchange’s market concerns family wealth. Part of our challenge is to entice both with the advances of technology. The goal was to slowly integrate elements of social networking such as member profiles, shared interests, most popular site content. Eventually members learned the appeal of sharing your information in a venue that is becoming less private. The compromise is that all of this is being presented to a member base that is traditionally private.

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